Government expenditure on print advertisements FY 2015-2023

Published by
Tanushree Basuroy,
Mar 11, 2024

In the financial year 2023, the Indian government reported an expenditure of over two billion Indian rupees on print ads. This was an increase in print ad spend for the first time in three years. However, the government's ad expenditure on print as a whole declined since having peaked in the financial year 2018.

Expenditure of the Indian government on print advertisements from financial year 2015 to 2023 (in million Indian rupees)

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Release date

July 2023

Region

India

Survey time period

FY 2015 to FY 2022

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2016 started in April 2015 and ended in March 2016. 

One Indian rupee is equal to 0.012 U.S. dollars and 0.011 euros (as of March 2024).

Values have been rounded for clarity.

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