Factors influencing memorability of pharma advertising in the U.S. 2021, by age

Published by
J. G. Navarro,
Jul 3, 2023
During an August 2021 survey conducted in the United States it was found that 30 percent of respondents aged between 35 and 54 years said they found pharmaceutical advertising more memorable when it was relevant to the needs of their friend or family member. At the same time, 51 percent of them said the same about ads that were relevant to their own medical needs.

Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group

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Release date

April 2022

Region

United States

Survey time period

August 12 to 16, 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Question: "When exposed to a pharmaceutical advertisement, such as on TV or online, which of the following makes the ad more memorable to you? Please select all that apply"

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