Factors influencing memorability of pharma advertising in the U.S. 2021, by age

Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group

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Release date

April 2022


United States

Survey time period

August 12 to 16, 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Question: "When exposed to a pharmaceutical advertisement, such as on TV or online, which of the following makes the ad more memorable to you? Please select all that apply"

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