Most resonating media for pharma advertising according to U.S. consumers 2021, by age

Published by
J. G. Navarro,
Jul 3, 2023
In a survey of consumers in the United States fielded in August 2021, respondents were asked about which media contained the most resonating pharmaceutical advertising in their opinion. Some 42 percent of survey participants aged 55 and older indicated that traditional TV was such a medium, while 22 percent thought the same about direct mail.

Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group

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Release date

August 2021

Region

United States

Survey time period

August 12 to 16, 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Question: "Thinking about pharmaceutical advertising that is relevant to your own medical needs or conditions, on which of the following mediums is this content most likely to resonate? Please select your top two channels"

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