In 2021, the global social media analytics market was valued at roughly seven billion U.S. dollars. It was expected to grow to 8.5 billion in 2022 and surpass 26 billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.
Social media analytics market size worldwide from 2021 to 2028
(in billion U.S. dollars)
* Forecast. An exponential development of the values was assumed to estimate the annual values between 2021 and 2028, which were provided by the source.
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The Insight Partners, & Statista. (August 15, 2022). Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1330450/global-social-media-analytics-market-size/
The Insight Partners, und Statista. "Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars)." Chart. August 15, 2022. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1330450/global-social-media-analytics-market-size/
The Insight Partners, Statista. (2022). Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1330450/global-social-media-analytics-market-size/
The Insight Partners, and Statista. "Social Media Analytics Market Size Worldwide from 2021 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1330450/global-social-media-analytics-market-size/
The Insight Partners & Statista, Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1330450/global-social-media-analytics-market-size/ (last visited October 04, 2024)
Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars) [Graph], The Insight Partners, & Statista, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1330450/global-social-media-analytics-market-size/
