Average per month spending on impulse purchases in the United States 2020-2023

According to a survey, consumers in the United States spent an average of about 150 U.S. dollars on impulse purchases each month in 2023. It would seem that impulsive shopping has declined significantly among U.S. consumers, as this was less than half the average monthly splurging amount seen in 2022.

Impulse purchases by category

In general, shoppers in the United States bought all kinds of items on impulse, but the most common type of product bought on a whim was apparel. In 2022, over a third of the country’s surveyed shoppers admitted to having bought clothing on impulse. Other product categories at the top of the impulse purchase list included food and grocery items, as well as household goods.

Apparel shopping behavior in the U.S.

When deciding what pieces of clothing or shoes to buy, U.S. consumers usually kept an eye on the price of the product (83 percent) and product reviews (77 percent) in 2023. In the United States, specific clothing items are bought for many reasons, and one very important aspect is expression: according to a survey, the majority of fashion consumers wished to convey their personality through their clothing style choices.