YouTube influencer contest & giveaway videos in the U.S. & Canada 2022, by industry

Published by
Valentina Dencheva,
Feb 20, 2024
In the first quarter of 2022, roughly 31 percent of the YouTube influencer marketing videos of brands and companies that activated YouTube contest and giveaway campaigns with sponsored content achieving at least 10,000 views were sponsored by players from the food and drink industry. The second strongest industries were gaming, entertainment, as well as auto/transportation, having sponsored 19 percent of the analyzed contest and giveaway videos each.

Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry

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Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Percentage points exceeding 100 percent are probably due to rounding.

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