Adults in their twenties and thirties showed the highest frequency of making online purchases in Japan as revealed in a survey conducted in August 2021. While the respondents aged between 20 and 39 years bought on average 27 times online in a year, elderly people in their sixties made only 14 purchases through e-commerce channels.
Average annual number of purchases made online in Japan as of August 2021, by age group
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Nomura Holdings. (November 19, 2021). Average annual number of purchases made online in Japan as of August 2021, by age group [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1331216/japan-average-frequency-buying-online-by-age/
Nomura Holdings. "Average annual number of purchases made online in Japan as of August 2021, by age group." Chart. November 19, 2021. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1331216/japan-average-frequency-buying-online-by-age/
Nomura Holdings. (2021). Average annual number of purchases made online in Japan as of August 2021, by age group. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1331216/japan-average-frequency-buying-online-by-age/
Nomura Holdings. "Average Annual Number of Purchases Made Online in Japan as of August 2021, by Age Group." Statista, Statista Inc., 19 Nov 2021, https://www.statista.com/statistics/1331216/japan-average-frequency-buying-online-by-age/
Nomura Holdings, Average annual number of purchases made online in Japan as of August 2021, by age group Statista, https://www.statista.com/statistics/1331216/japan-average-frequency-buying-online-by-age/ (last visited April 19, 2024)
Average annual number of purchases made online in Japan as of August 2021, by age group [Graph], Nomura Holdings, November 19, 2021. [Online]. Available: https://www.statista.com/statistics/1331216/japan-average-frequency-buying-online-by-age/