Distribution of marketers and adpersons in the U.S. 2023, by sexual orientation

Published by
J. G. Navarro,
Mar 4, 2024
During a June 2023 survey, around 91 percent of responding members of the Association of National Advertisers (ANA) in the United States identified as heterosexual. Meanwhile, 4.6 percent said they were either gays or lesbians.

Distribution of marketing and advertising professionals in the United States as of June 2023, by sexual orientation

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Release date

February 2024

Region

United States

Survey time period

as of June 30, 2023

Number of respondents

31,116 respondents

Special properties

among member companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers

Supplementary notes

* Including anthrosexual, asexual, demisexual, pansexual, and transsexual.

The source does not specify the survey type.

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesU.S. internet user demographics – genderLGBTQ media in the U.S.Workforce diversity at online companies
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