Main reasons stopping shoppers from joining Amazon Prime in Canada 2021

Published by Daniela Coppola, Jul 11, 2023
A survey carried out in Canada in 2021 at different times of the year showed that the main obstacle to Amazon Prime subscription remained the price. In the last quarter of 2021, roughly 40 percent of Canadian shoppers found Amazon Prime subscription too expensive, while another 24 percent of them simply did not need it.

Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021

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Release date

February 2022

Region

Canada

Survey time period

March 5 to 8, 2021 and Q4 2021

Number of respondents

2,294 shoppers*

Supplementary notes

The source asked what was the main reason stopping shoppers from joining the Amazon Prime membership program.
*2,294 respondents in Q4 2021 and 2,160 respondents in March 2021.

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