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Main colour schemes Gen Z consumers are wearing in the U.S. in 2022

Published by
P. Smith,
Sep 9, 2022
According to a survey in summer 2022, by far the overwhelming majority of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.

Share of Generation Z consumers in the United States wearing selected color schemes in 2022

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Sources

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Release date

September 2022

Region

United States

Survey time period

May to August 2022

Number of respondents

Approx. 1,000

Age group

18 to 75

Special properties

U.S. Gen Z consumers

Supplementary notes

Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.

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Statistics on " Generation Z fashion in the United States "

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Statistics on Generation Z fashion in the United States

Overview

5

Spending

6

Brands

7

Trends

8

Purchasing behavior

6

Further related statistics

21

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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