A survey conducted in the third quarter of 2023 revealed that over 47 percent of respondents in Vietnam had researched brands online before making a purchase. In comparison, around 13.5 percent of questioned Vietnamese internet users downloaded or used a branded mobile app in the past 30 days before the survey.
February 2024
Asia, Vietnam
Q3 2023
16-64 years
among internet users
The findings were based on a global survey of internet users aged from 16 to 64 years old.
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