Perceived representativeness of ads Vietnam Q3 2021-Q1 2022
A survey conducted in the first quarter of 2022 in Vietnam revealed that around 16.5 percent of surveyed internet users in the country had felt represented in advertising, regardless of the channels or mediums used for these ads. In the same period, the share of internet users worldwide feeling represented in advertising was slightly higher than that of Vietnam, at 16.7 percent.
