Top reasons for watching ads Asia 2022, by age

Published by Leander von Kameke, Oct 5, 2022
In a survey conducted in selected Asian countries in 2021 and 2022, the majority of surveyed over-the-top (OTT) users stated that ads being relevant to them made them watchable. Many respondents also shared that promotions or discounts featured in ads make them more watchable.

Leading factors that make ads watchable among OTT viewers in Asia in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2021

Region

Asia

Survey time period

2021 to 2022

Number of respondents

7,100 respondents

Age group

16-45 years

Special properties

among OTT users from Indonesia, Japan, Philippines, Singapore, Thailand, and Vietnam

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Online video advertising and marketing in Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online video advertising and marketing in Asia

Overview

4

APAC overview

5

Internet usage

4

Social media usage

3

Leading influencer platforms

3

YouTube and TikTok

6

Attitudes toward OTT ads

4

Further Content: You might find this interesting as well

Topics

Online video advertising and marketing in AsiaStreaming in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in Asia
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu