Influence of marketing personalization on consumer loyalty 2022

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, 62 percent stated that a brand would lose their loyalty if it delivered an non-personalized experience. A year earlier, the share stood at 45 percent.

Share of consumers who said a brand would lose their loyalty if it delivered a non-personalized experience worldwide in 2021 and 2022

Characteristic	Share of respondents
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Release date

June 2022

More information

Region

Worldwide

Survey time period

2021 and 2022

Number of respondents

3,002 respondents

Age group

18 years and older

Special properties

among consumers who purchased something online in the past six months

Method of interview

Online survey

Supplementary notes

The survey was carried out among respondents in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States, with a minimum of 250 respondents from each country.
The methodology was applied during the 2022 survey. The source provides no information about the methodology used in 2021.

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