Influence of marketing personalization on consumer loyalty worldwide 2021-2022

Share of consumers who said a brand would lose their loyalty if it delivered a non-personalized experience worldwide in 2021 and 2022

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

June 2022



Survey time period

2021 and 2022

Number of respondents

3,002 respondents

Age group

18 years and older

Special properties

among consumers who purchased something online in the past six months

Method of interview

Online survey

Supplementary notes

The survey was carried out among respondents in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States, with a minimum of 250 respondents from each country.
The methodology was applied during the 2022 survey. The source provides no information about the methodology used in 2021.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Email marketing worldwide "

Other statistics that may interest you Email marketing worldwide





Metrics & effectiveness


Marketing personalization


U.S. consumer perception

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.