Importance of trustworthiness & transparency in marketing worldwide 2021-2022

Share of consumers who believed that trustworthiness and transparency were the most important traits of a brand worldwide in 2021 and 2022

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Source

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Release date

June 2022

Region

Worldwide

Survey time period

2021 and 2022

Number of respondents

3,002 respondents

Age group

18 years and older

Special properties

among consumers who purchased something online in the past six months

Method of interview

Online survey

Supplementary notes

The survey was carried out among respondents in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States, with a minimum of 250 respondents from each country.
The methodology was applied during the 2022 survey. The source provides no information about the methodology used in 2021.

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