In 2022, linear advertising was estimated to account for 62 percent of the total advertising revenue in Vietnam. Although the budgets for TV ads, the most popular type of this advertising format, had been decreasing in recent years, linear advertising still surpassed digital advertising spending in the country.
Breakdown of advertising revenue in Vietnam in 2022, by format
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Campaign Brief Asia. (June 16, 2022). Breakdown of advertising revenue in Vietnam in 2022, by format [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1332344/vietnam-advertising-revenue-share-by-format/?__sso_cookie_checker=failed
Campaign Brief Asia. "Breakdown of advertising revenue in Vietnam in 2022, by format." Chart. June 16, 2022. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1332344/vietnam-advertising-revenue-share-by-format/?__sso_cookie_checker=failed
Campaign Brief Asia. (2022). Breakdown of advertising revenue in Vietnam in 2022, by format. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1332344/vietnam-advertising-revenue-share-by-format/?__sso_cookie_checker=failed
Campaign Brief Asia. "Breakdown of Advertising Revenue in Vietnam in 2022, by Format." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/1332344/vietnam-advertising-revenue-share-by-format/?__sso_cookie_checker=failed
Campaign Brief Asia, Breakdown of advertising revenue in Vietnam in 2022, by format Statista, https://www.statista.com/statistics/1332344/vietnam-advertising-revenue-share-by-format/?__sso_cookie_checker=failed (last visited February 14, 2025)
Breakdown of advertising revenue in Vietnam in 2022, by format [Graph], Campaign Brief Asia, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/1332344/vietnam-advertising-revenue-share-by-format/?__sso_cookie_checker=failed
