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Online retail sales of baijiu on leading e-commerce platforms in China July 2022

Published by
Yihan Ma,
Dec 12, 2022
In July 2022, the online sales value of baijiu on JD.com was around 1.06 billion yuan, indicating an over 50 percent decrease compared to the previous month. Nevertheless, JD.com remained the leading online sales platform for baijiu in China, taking up more than 50 percent of the total online sales.

Online retail sales value of baijiu in China in July 2022, by e-commerce platform (in million yuan)

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Sources

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Release date

August 2022

Region

China

Survey time period

July 2022

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0.14 euros (as of September 2022).

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