As of August 15, 2022, sponsored Facebook and Instagram posts mentioning current Brazilian President Jair Messias Bolsonaro have received around double the investment than those referencing the country's former Chief of State and again-candidate Luiz Inácio Lula da Silva. In total, at least 3.1 million Brazilian reals were spent with such publications between June and mid-August. Spending on posts referring to Bolsonaro nearly reached 1 million Brazilian reals in July. Facebook and Instagram have been the most used social media platforms by political candidates in Brazil ahead of its general elections, set for October 2022.
Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022
(in 1,000 Brazilian reals)
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Poder360. (August 16, 2022). Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals) [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1332818/brazil-spending-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360. "Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals)." Chart. August 16, 2022. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1332818/brazil-spending-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360. (2022). Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals). Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1332818/brazil-spending-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360. "Spending on Facebook and Instagram Posts in Brazil Mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian Reals)." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1332818/brazil-spending-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360, Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals) Statista, https://www.statista.com/statistics/1332818/brazil-spending-posts-facebook-instagram-mention-lula-bolsonaro/ (last visited October 08, 2024)
Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals) [Graph], Poder360, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1332818/brazil-spending-posts-facebook-instagram-mention-lula-bolsonaro/