Dry January non-alcoholic drink purchases U.S. 2022 and 2023, by segment

Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment

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Release date

January 2023

Region

United States

Survey time period

January 4-5, 2022 and January 5-6, 2023

Number of respondents

*

Age group

21 years and older

Special properties

Dry January participants

Method of interview

Online survey

Supplementary notes

*Each year includes roughly 200 adults participating in Dry January.

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