Level of integration of personalization technology within tech stacks worldwide 2021

Published by
Valentina Dencheva,
Aug 24, 2023
During a 2021 survey carried out worldwide among representatives of businesses from the C-suite, marketing, merchandising, CX, product, and IT, 22 percent of respondents stated that personalization technology was not integrated within the tech stacks of their organizations. Among the remaining 78 percent, 17 percent stated that it was deeply integrated.

Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021

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Release date

November 2021

Region

Worldwide

Survey time period

as of November 2021

Number of respondents

>450

Special properties

among individuals in the C-suite, marketing, merchandising, CX, product, and IT

Supplementary notes

The source does not provide a survey date. The date provided is the release date. The source does not specify the type of the survey.

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Overview

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Marketers' perspective

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