During a 2021 survey carried out worldwide among representatives of businesses from the C-suite, marketing, merchandising, CX, product, and IT, 22 percent of respondents stated that personalization technology was not integrated within the tech stacks of their organizations. Among the remaining 78 percent, 17 percent stated that it was deeply integrated.
Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dynamic Yield. (November 23, 2021). Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1333133/integration-personalization-technology-stacks/
Dynamic Yield. "Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021." Chart. November 23, 2021. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1333133/integration-personalization-technology-stacks/
Dynamic Yield. (2021). Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1333133/integration-personalization-technology-stacks/
Dynamic Yield. "Level of Integration of Personalization Technology within Tech Stacks among Businesses Worldwide as of November 2021." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1333133/integration-personalization-technology-stacks/
Dynamic Yield, Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021 Statista, https://www.statista.com/statistics/1333133/integration-personalization-technology-stacks/ (last visited September 15, 2024)
Level of integration of personalization technology within tech stacks among businesses worldwide as of November 2021 [Graph], Dynamic Yield, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1333133/integration-personalization-technology-stacks/
