A survey on e-commerce users in Singapore conducted in June 2022 found that 53 percent of the respondents stated that they would prefer to see online fashion content on brand stories. The next most preferred content that e-commerce users wanted to see on online fashion were fashion tutorials or outfits of the day content.
Preferred online fashion content among e-commerce users in Singapore as of June 2022
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Marketing Interactive, & Lazada Group. (September 12, 2022). Preferred online fashion content among e-commerce users in Singapore as of June 2022 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1333246/singapore-preferred-online-fashion-content/
Marketing Interactive, und Lazada Group. "Preferred online fashion content among e-commerce users in Singapore as of June 2022." Chart. September 12, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1333246/singapore-preferred-online-fashion-content/
Marketing Interactive, Lazada Group. (2022). Preferred online fashion content among e-commerce users in Singapore as of June 2022. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1333246/singapore-preferred-online-fashion-content/
Marketing Interactive, and Lazada Group. "Preferred Online Fashion Content among E-commerce Users in Singapore as of June 2022." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1333246/singapore-preferred-online-fashion-content/
Marketing Interactive & Lazada Group, Preferred online fashion content among e-commerce users in Singapore as of June 2022 Statista, https://www.statista.com/statistics/1333246/singapore-preferred-online-fashion-content/ (last visited April 25, 2024)
Preferred online fashion content among e-commerce users in Singapore as of June 2022 [Graph], Marketing Interactive, & Lazada Group, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1333246/singapore-preferred-online-fashion-content/