A survey on e-commerce users in Singapore conducted in May 2022 found that 57 percent of the respondents considered price as the most important feature when searching for beauty products online. The second-most important factor when searching for beauty products online was the authenticity of the brands.
Leading features when searching for beauty products online in Singapore as of May 2022
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Marketing Interactive, & Lazada Group. (September 12, 2022). Leading features when searching for beauty products online in Singapore as of May 2022 [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/1333268/singapore-main-factors-when-searching-for-beauty-products-online/
Marketing Interactive, und Lazada Group. "Leading features when searching for beauty products online in Singapore as of May 2022." Chart. September 12, 2022. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/1333268/singapore-main-factors-when-searching-for-beauty-products-online/
Marketing Interactive, Lazada Group. (2022). Leading features when searching for beauty products online in Singapore as of May 2022. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/1333268/singapore-main-factors-when-searching-for-beauty-products-online/
Marketing Interactive, and Lazada Group. "Leading Features When Searching for Beauty Products Online in Singapore as of May 2022." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1333268/singapore-main-factors-when-searching-for-beauty-products-online/
Marketing Interactive & Lazada Group, Leading features when searching for beauty products online in Singapore as of May 2022 Statista, https://www.statista.com/statistics/1333268/singapore-main-factors-when-searching-for-beauty-products-online/ (last visited April 20, 2024)
Leading features when searching for beauty products online in Singapore as of May 2022 [Graph], Marketing Interactive, & Lazada Group, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1333268/singapore-main-factors-when-searching-for-beauty-products-online/