According to a survey conducted among B2C marketers and consumers worldwide in December 2021 and January 2022, 34 percent of business-to-consumer (B2C) marketers said that their organizations always personalized customer experiences, while only 11 percent of consumers agreed.
Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022
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Twilio. (April 7, 2022). Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1333313/frequency-personalize-experiences/?__sso_cookie_checker=failed
Twilio. "Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022." Chart. April 7, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1333313/frequency-personalize-experiences/?__sso_cookie_checker=failed
Twilio. (2022). Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1333313/frequency-personalize-experiences/?__sso_cookie_checker=failed
Twilio. "Frequency of Personalizing Experiences According to B2c Marketers and Consumers Worldwide as of January 2022." Statista, Statista Inc., 7 Apr 2022, https://www.statista.com/statistics/1333313/frequency-personalize-experiences/?__sso_cookie_checker=failed
Twilio, Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022 Statista, https://www.statista.com/statistics/1333313/frequency-personalize-experiences/?__sso_cookie_checker=failed (last visited February 16, 2025)
Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022 [Graph], Twilio, April 7, 2022. [Online]. Available: https://www.statista.com/statistics/1333313/frequency-personalize-experiences/?__sso_cookie_checker=failed