Microsoft Store: age group distribution of global app users 2022, by category

Published by Laura Ceci, Aug 11, 2023
During the second quarter of 2022, gaming apps hosted and distributed in the Microsoft Store registered almost 60 percent of downloads from global users aged between 18 and 24 years. Younger users were the most active demographic across all examined app categories, while 36 percent of news and weather apps' downloads came from users aged between 50 and 64 years.

Age group distribution of mobile app users worldwide on the Microsoft Store in 2nd quarter 2022, by category

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Release date

August 2022

Region

Worldwide

Survey time period

Q2 2022

Age group

18 years and older

Special properties

apps hosted in the Microsoft Store only, Windows 10 apps, tablet and smartphone apps with over 500 reviews

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