Beijing Winter Olympics: online user interactions 2022

Published by
Stacy Jo Dixon,
Sep 16, 2022
As of the closing days of the Beijing Winter Olympics 2022, over 64 million people worldwide were using the official Olympic website or app to follow updates on the competition. Overall, there were 2.8 billion engagements across Olympic social media platforms, and over 93 million followers across official online networks. Additionally, videos with the hashtag #OlympicSpirit generated over 2.1 billion views on TikTok.

Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022

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Release date

February 2022

Region

Worldwide

Survey time period

February 19, 2022

Special properties

before the Closing Ceremony

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