A 2021 survey found that a third of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for 29 percent of social commerce spending.
Distribution of social commerce spending worldwide in 2025, by generation
Characteristic
Spending share
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Accenture. (January 4, 2022). Distribution of social commerce spending worldwide in 2025, by generation [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/?locale=en
Accenture. "Distribution of social commerce spending worldwide in 2025, by generation." Chart. January 4, 2022. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/?locale=en
Accenture. (2022). Distribution of social commerce spending worldwide in 2025, by generation. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/?locale=en
Accenture. "Distribution of Social Commerce Spending Worldwide in 2025, by Generation." Statista, Statista Inc., 4 Jan 2022, https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/?locale=en
Accenture, Distribution of social commerce spending worldwide in 2025, by generation Statista, https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/?locale=en (last visited September 12, 2024)
Distribution of social commerce spending worldwide in 2025, by generation [Graph], Accenture, January 4, 2022. [Online]. Available: https://www.statista.com/statistics/1333758/social-commerce-spending-worldwide-generation/?locale=en
