Japan: preferred devices for online video consumption by age

According to a survey conducted in Japan from October to December 2021, 79 percent of respondents aged 16 to 29 years old used smartphones to watch online videos. While the share was almost equally high among those in their thirties and forties, it was considerably lower among older age cohorts.

Most common devices used for watching online videos in Japan as of December 2021, by age group

Characteristic	Smartphone	Television	PC	Tablet device (iPad, etc.)	Mobile phone (other than smartphone)	Game console	Other	I do not watch online videos except for television programs	No answer
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-

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Release date

August 2022

More information

Region

Japan

Survey time period

October 27 to December 8, 2021

Number of respondents

2,161 respondents

Age group

16 years and older

Special properties

multiple answers possible

Method of interview

Postal questionnaire

Supplementary notes

Online videos excluding television programs watched on platforms such as YouTube, Amazon Prime Video, and Netflix.

Sample size of age groups:
16 to 29 years: n=234
30 to 39 years: n=213
40 to 49 years: n=374
50 to 59 years: n=375
60 to 69 years: n=378
70 years and above: n=587

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