Embedded insurance among UK customers 2022

UK insurance customers are generally open to embedded insurance. About 45 percent of customers surveyed in 2022 were comfortable with taking out an insurance policy from non-insurance companies, such as Tesla or IKEA, when making a large purchase. Meanwhile, only seven percent of the respondents were very uncomfortable with it.

Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022

Characteristic	Share of respondents
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Release date

July 2022

More information

Region

United Kingdom

Survey time period

May 2022

Number of respondents

1,008 respondents

Age group

18-55 years

Special properties

insurance customers

Supplementary notes

This question was phrased by the source as follows: "companies such as Tesla, IKEA, and Amazon are now offering their own insurance policies to protect goods bought from them. The next time you make a major purchase (e.g. a car, bicycle, sofa, laptop) how comfortable, or uncomfortable, would you be with the insurance being delivered by the company from which you purchased the product?"

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