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Consumers concerned about how companies used their personal data 2021, by country

Published by Julia Faria, Jan 12, 2023
During a 2021 survey, 74 percent of respondents from the United Kingdom stated they were concerned about how companies they interacted with online used their personal data. In Austria, the share stood at 52 percent.

Share of consumers concerned about how companies used their personal data in selected countries worldwide as of August 2021

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Source

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Release date

December 2021

Region

Worldwide

Survey time period

June to August 2021

Number of respondents

15,724 respondents

Age group

18-75 years

Special properties

among respondents who thought companies used their personal data

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Statistics on " Online privacy in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Statistics on Online privacy in the United Kingdom (UK)

Overview in Europe and the UK

3

GDPR

7

Consumer data and marketing

8

User awareness and concern

8

Spotlight: online privacy during the COVID-19 pandemic

5

Further related statistics

21

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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