In 2022, nearly a third of consumers in the United Kingdom answered that they take into consideration whether a product has a free range label when buying groceries. This was the label with highest share of consumer consideration. In second place were low sugar/no sugar labels.
Labels considered when buying groceries in the United Kingdom (UK) in 2022
Profiles data is nationally representative and weighted by age, gender, education, region, and race.
Method of interview
Online survey
Supplementary notes
Participants were asked: "Which, if any, of the following product labels or certifications do you take into consideration when buying groceries or other items? Please select all that apply. (% of all UK adults)"
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YouGov. (July 27, 2022). Labels considered when buying groceries in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/?__sso_cookie_checker=failed
YouGov. "Labels considered when buying groceries in the United Kingdom (UK) in 2022." Chart. July 27, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/?__sso_cookie_checker=failed
YouGov. (2022). Labels considered when buying groceries in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/?__sso_cookie_checker=failed
YouGov. "Labels Considered When Buying Groceries in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/?__sso_cookie_checker=failed
YouGov, Labels considered when buying groceries in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/?__sso_cookie_checker=failed (last visited February 09, 2025)
Labels considered when buying groceries in the United Kingdom (UK) in 2022 [Graph], YouGov, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/?__sso_cookie_checker=failed