U.S.: most popular skin concerns among generations 2022

According to the results of a survey conducted in the United States in 2022, the biggest concern among surveyed shoppers belonging to Gen Z was acne, followed by dryness and pores. Dryness and acne were also the main skin concerns among millennial respondents.

Most common skin concerns when shopping for skin care products in the United States in 2022, by generation

Characteristic	Gen Z	Millennials	Gen X	Baby Boomers
Dryness	49%	47%	39%	41%
Anti-aging	14%	30%	49%	46%
Fine lines/Wrinkles	7%	22%	43%	45%
Acne	63%	35%	14%	9%
Dark spots	16%	18%	21%	18%
Pores	30%	21%	11%	17%
Dullness	7%	10%	6%	3%

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Release date

September 2022

More information

Region

United States

Survey time period

March 1 to 10, 2022

Number of respondents

657 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased skin care in the last month

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
Up to two answers could be selected by participants.

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