U.S.: brand loyalty among skincare shoppers 2022

According to the results of a recent survey conducted in the United States, around 47 percent of respondents who recently bought skincare stated that they would stay loyal to the same brand as the most recent product they bought. Only three percent of participants said that they would mainly purchase other brands.

Brand loyalty among skincare shoppers in the United States in 2022

Characteristic	Share of respondents
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Release date

September 2022

More information

Region

United States

Survey time period

March 1 to 10, 2022

Number of respondents

657 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased skin care in the last month

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
The question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?".

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