Social media content factors influencing purchases in the U.S. 2022
According to a 2022 survey, more than half (53 percent) of U.S. consumers read the product descriptions in social media posts to learn more about the brand. In addition, 45 percent of respondents considered it important for brands to respond to social media comments. Moreover, more than one-third (35 percent) said they had purchased a brand's product after seeing a livestream on social media.