Most influential social networks on U.S. millennial buyers 2022, by gender and age
In a survey of millennial consumers in the U.S., around 31 percent of women said Instagram had the most influence on their shopping habits, compared to 25 percent of the men surveyed. Younger millennials between the ages of 25 and 29 stated they were most influenced by more visual content-focused platforms such as Instagram and TikTok. Meanwhile, those in their 30s and 40s said Facebook was the primary platform shaping their shopping behavior.
