Social media usage for product search in the U.S. 2023, by age

Published by
Stephanie Chevalier,
Dec 4, 2023
In the United States, Gen Z are the most likely to search for product information through social media platforms. According to a survey conducted in 2023, over a third (35 percent) of U.S. shoppers between 18 and 26 years old start the purchasing process through this shopping channel.

Share of shoppers using social media to search for product information in the United States in 2nd quarter 2023, by generational cohort

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Sources

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Release date

December 2023

Region

United States

Survey time period

Q2 2023

Age group

18-77 years

Supplementary notes

In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece. A minimum of 1,000 survey respondents represented each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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