In Colombia, 38.6 percent of internet users discovered brands, products, and services via social media ads in the third quarter of 2023. Of the selected Latin American countries, Mexico ranked second, with 38.4 percent of respondents reporting that they found new brands through social network advertising. Meanwhile, social media ads reached 37 percent of Argentinian online users and 36.9 percent of Brazilians.
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 9, 2023). Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/?__sso_cookie_checker=failed
DataReportal, und We Are Social, und Meltwater. "Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023." Chart. February 9, 2023. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/?__sso_cookie_checker=failed
DataReportal, We Are Social, Meltwater. (2023). Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/?__sso_cookie_checker=failed
DataReportal, and We Are Social, and Meltwater. "Share of Online Users Who Discovered New Brands, Products, and Services via Social Media Ads in Selected Latin American Countries in 3rd Quarter 2023." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/?__sso_cookie_checker=failed
DataReportal & We Are Social & Meltwater, Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023 Statista, https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/?__sso_cookie_checker=failed (last visited February 10, 2025)
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/?__sso_cookie_checker=failed