Main factors influencing sweets purchases in Japan 2022

Published by C. Diep, Nov 9, 2023
According to a survey conducted in September 2022, the largest share of respondents in Japan, over 41 percent, considered the cost-performance to be important when purchasing confectioneries. Health foods-related functionalities were important to only 4.2 percent of respondents.

Leading factors to consider before purchasing confectionery in Japan as of April 2022

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Release date

October 2022

Region

Japan

Survey time period

August 30 to September 2, 2022

Number of respondents

3,758 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us what you consider important when choosing confectioneries."

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Statistics on " Eating behavior in Japan "

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Other statistics that may interest you Eating behavior in Japan

Overview

5

Staples

5

Meat and fish

4

Vegetables and fruits

4

Snacks

4

Eating out

4

Food traditions

4

Dietary habits

5

Food inflation

3

Food waste

4

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Topics

Eating behavior in JapanOrganic food market in JapanFood retail in JapanConvenience food market in JapanAlcoholic beverages market in Japan
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