Consumers who prefer fresh produce without packaging U.S. 2022

When asked if they prefer to purchase produce loose rather than in packaging, U.S. consumers from the Northeast were more likely to agree. 60 percent of Northeast consumers prefer loose produce. In the Southern region of the U.S. only about 52 percent of consumers prefer loose produce over package produce.

Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region*

Characteristic	Share of respondents
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Release date

September 2022

More information

Region

United States

Survey time period

March 1 to March 10, 2022

Number of respondents

1,466 respondents

Age group

21-65 years

Special properties

For consumers who prefer to purchase produce loose rather than in packaging**

Supplementary notes

*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
**Top three points on a seven-point agree scale.
The original survey question reads, "How much do you agree or disagree with the following statements regarding fresh produce?"

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