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L'Oréal Paris: online share of total CRPs worldwide 2015-2021

Published by Lynn Beyrouthy, Sep 30, 2022
Between 2015 and 2021, L'Oréal Paris nearly tripled its online share of Consumer Reach Points (CRPs), increasing from around 6.7 percent in 2015 to more than 18 percent in 2021. Among the leading FMCG brands worldwide, L'Oréal Paris had the highest share of their CRPs occurring online.

Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021

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Release date

September 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Date of release is date of access.
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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