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TV ad spending in Italy 2019-2022

Published by Statista Research Department, Jan 6, 2023
Television advertising spending in Italy amounted to 3.41 billion euros in 2021, while digital ad spending added up to 3.78 billion. In 2022, however, while digital ad spending was projected to increase to 3.94 billion, TV ad spending was projected to decline slightly - to 3.31 billion euros.

TV advertising spending in Italy from 2019 and 2022 (in billion euros)

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Sources

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Release date

July 2022

Region

Italy

Survey time period

2019 to 2021

Supplementary notes

* Figures calculated by Statista, based on data provided by the source.
** Forecast. Figures calculated by Statista, based on data provided by the source.

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Statistics on " Advertising in Italy "

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Statistics on Advertising in Italy

Overview of Italian ad market

6

Traditional media

8

Digital media

8

Leading players

5

Consumer perception

7

Further related statistics

21

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TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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