TV ad spending in Italy 2019-2022

Published by
Michele Majidi,
Mar 22, 2024
Television advertising spending in Italy amounted to 3.41 billion euros in 2021, while digital ad spending added up to 3.78 billion. In 2022, however, while digital ad spending was projected to increase to 3.94 billion, TV ad spending was projected to decline slightly - to 3.31 billion euros.

TV advertising spending in Italy from 2019 to 2022 (in billion euros)

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Sources

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Release date

July 2022

Region

Italy

Survey time period

2019 to 2021

Supplementary notes

* Figures calculated by Statista, based on data provided by the source.
** Forecast. Figures calculated by Statista, based on data provided by the source.

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Statistics on " Advertising in Italy "

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Overview of Italian ad market

4

Traditional media

6

Digital media

7

Leading players

4

Consumer insights

6

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Topics

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