In 2021, 48 percent of surveyed consumers in South Africa had bought Christmas gifts during Black Friday. The remaining 52 percent reported they had not purchased a gift for Christmas during Black Friday. The two main factors affecting their purchase decision were price and speed of delivery.
Percentage of consumers that purchased a Christmas gift during Black Friday promotions in South Africa in 2021
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TGM Research. (December 18, 2021). Percentage of consumers that purchased a Christmas gift during Black Friday promotions in South Africa in 2021 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1336878/christmas-gift-purchase-during-black-friday-in-south-africa/
TGM Research. "Percentage of consumers that purchased a Christmas gift during Black Friday promotions in South Africa in 2021." Chart. December 18, 2021. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1336878/christmas-gift-purchase-during-black-friday-in-south-africa/
TGM Research. (2021). Percentage of consumers that purchased a Christmas gift during Black Friday promotions in South Africa in 2021. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1336878/christmas-gift-purchase-during-black-friday-in-south-africa/
TGM Research. "Percentage of Consumers That Purchased a Christmas Gift during Black Friday Promotions in South Africa in 2021." Statista, Statista Inc., 18 Dec 2021, https://www.statista.com/statistics/1336878/christmas-gift-purchase-during-black-friday-in-south-africa/
TGM Research, Percentage of consumers that purchased a Christmas gift during Black Friday promotions in South Africa in 2021 Statista, https://www.statista.com/statistics/1336878/christmas-gift-purchase-during-black-friday-in-south-africa/ (last visited October 09, 2024)
Percentage of consumers that purchased a Christmas gift during Black Friday promotions in South Africa in 2021 [Graph], TGM Research, December 18, 2021. [Online]. Available: https://www.statista.com/statistics/1336878/christmas-gift-purchase-during-black-friday-in-south-africa/
