Shoppers' brand loyalty in the U.S. by industry 2022

Published by
Tugba Sabanoglu,
Oct 4, 2022
According to the findings of a 2022 survey, brand loyalty amongs consumers in the United States was the highest for the automobile industry, with a loyalty score of 14.31. Major appliances and airlines followed in the ranking with loyalty scores of 12.61 and 11.11, respectively. U.S. shoppers had the least brand loyalty for brands in the toys industry.

Brand loyalty of consumers in the United States in 2022, by industry

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Release date

September 2022

Region

United States

Survey time period

March 1-10, 2022

Number of respondents

1,500 respondents

Supplementary notes

The source calculated the loyalty score by the mean overall industry score minus the individual category score.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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