Marketing spending growth in EU-5 2023
During a 2022 survey carried out among in-house and agency marketers from France, Germany, Italy, Spain, and the United Kingdom, 47 percent of respondents stated that they expected their marketing spending to remain the same in 2023 as it was in 2022, while 18 percent expected the expenditure would increase. However, more than a third of respondents said they expected a marketing budget cut.
