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Share of consumers buying fresh produce in the U.S. 2020, by generation

Published by
M. Shahbandeh,
Oct 5, 2022
In the 52 weeks ended December 27, 2020, Boomers were purchasing the most fresh fruit out compared to other generations, making up 32.9 percent of the buyer share. Generation Z had the lowest buyer share by far, accounting for only 0.5 percent.

Share of consumers buying fresh produce in the U.S. in 2020, by generation

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Release date

February 2021

Region

United States

Survey time period

52 weeks ended December 27, 2020

Supplementary notes

Total U.S. all outlets.

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Statistics on " Online market for fresh food and produce in United States "

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Statistics on Online market for fresh food and produce in United States

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