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Annual buy now, pay later (BNPL) transaction volume in U.S. 2019-2021, by vertical

Transaction volume of buy now, pay later (BNPL) in different product segments and merchant verticals in the United States from 2019 to 2021

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Release date

September 2022



Survey time period

March 2022

Number of respondents

5 respondents

Special properties

Affirm, Afterpay, Klarna, PayPal, and Zip; Lenders that provide "pay-in-four" products, i.e. pure players only

Method of interview


Supplementary notes

The source refers to the figure as "dollar originations", as well as GMV (Gross Merchandise Volume).

The source adds that the figures provided include the overall value of checkouts of each loan, including a 25 percent down payment. If an online purchase is worth 100 USD and is financed using BNPL, it would count as 100 USD in this statistic - even if 25 USD is paid at checkout and the remaining 75 USD comes from the following three installments.

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Statistics on " Buy Now, Pay Later (BNPL) "

Statistics on Buy Now, Pay Later (BNPL)

Global market


"Pure play" brands




Transaction volume


User demographics


Inflation impact


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