Share of advertising expenditure in Czechia 2011-2021, by medium
In the observed period, internet advertising expenditure increased steadily in Czechia. In 2011, only 18.3 percent of spending went into internet advertising. However, this figure reached 50.2 percent in 2021. The amount of money flowing into advertising on the other media decreased over these years, with the print media losing almost 20 percent of share on the total advertising expenditures, going from 29.8 percent to 9.9 percent.
