U.S. leading social media platform users 2023, by age group

Published by
Stacy Jo Dixon,
Jan 9, 2024
As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years. Overall, one-third of Instagram's U.S. audience were between 18 to 29 years. Additionally, 35 percent of TikTok's users were aged 18 to 19 years in the United States as of 2023.

Distribution of leading social media platform users in the United States as of September 2023, by age group

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Release date

November 2023

Region

United States

Survey time period

October 4, 2022 to September 29, 2023

Number of respondents

60,115 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Original question: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp." (multi-pick) Base: respondents who use any kind of social media (except instant messengers) regularly.

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