As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.
As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.
Distribution of leading social media platform users in the United States as of September 2023, by age group
Original question: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp." (multi-pick) Base: respondents who use any kind of social media (except instant messengers) regularly.
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Statista. (November 15, 2023). Distribution of leading social media platform users in the United States as of September 2023, by age group [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1337525/us-distribution-leading-social-media-platforms-by-age-group/
Statista. "Distribution of leading social media platform users in the United States as of September 2023, by age group." Chart. November 15, 2023. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1337525/us-distribution-leading-social-media-platforms-by-age-group/
Statista. (2023). Distribution of leading social media platform users in the United States as of September 2023, by age group. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1337525/us-distribution-leading-social-media-platforms-by-age-group/
Statista. "Distribution of Leading Social Media Platform Users in The United States as of September 2023, by Age Group." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1337525/us-distribution-leading-social-media-platforms-by-age-group/
Statista, Distribution of leading social media platform users in the United States as of September 2023, by age group Statista, https://www.statista.com/statistics/1337525/us-distribution-leading-social-media-platforms-by-age-group/ (last visited December 11, 2024)
Distribution of leading social media platform users in the United States as of September 2023, by age group [Graph], Statista, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1337525/us-distribution-leading-social-media-platforms-by-age-group/