U.S. social network users 2022, by gender

As of August 2022, Pinterest was the social network in the United States with the largest share of female users, accounting for 70 percent of the image-based platform's audience. Additionally, 71 percent of Twitch's user base was male. Market leader Facebook was used slightly more by women than men in the U.S., as was Instagram.

Distribution of leading social media platform users in the United States as of August 2022, by gender

Characteristic	Male	Female
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Release date

September 2022

More information

Region

United States

Survey time period

August 2022

Number of respondents

7,479 respondents

Age group

18-64 years

Special properties

social media platform users in the U.S.

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

’’How old are you?’’; Single Pick;

"What social media platforms do you use regularly?

This does not include instant messengers such as WhatsApp"; Multi Pick;

Base for each app:

* Users of social media platforms (total) n= 7,479
Facebook users n= 5,845
Instagram users n= 3,944
LinkedIn users n= 1,526
Pinterest users n= 2,168
Reddit users n=1,280
Snapchat users n= 2,418
TikTok users n= 2,727
Tumblr users n= 479
Twitch users n= 730
Twitter users n= 2,320
YouTube users n= 5,037