Brand value is the amount a brand contributes to the overall value of a corporation.
In 2023, Cadbury - a multinational confectionery company - had a brand value of almost six billion U.S. dollars, up from 3.87 billion in 2018. Brand value of Cadbury worldwide from 2018 to 2023 (in billion U.S. dollars)
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Kantar. (October 4, 2023). Brand value of Cadbury worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1337772/cadbury-brand-value/
Kantar. "Brand value of Cadbury worldwide from 2018 to 2023 (in billion U.S. dollars)." Chart. October 4, 2023. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1337772/cadbury-brand-value/
Kantar. (2023). Brand value of Cadbury worldwide from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1337772/cadbury-brand-value/
Kantar. "Brand Value of Cadbury Worldwide from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1337772/cadbury-brand-value/
Kantar, Brand value of Cadbury worldwide from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1337772/cadbury-brand-value/ (last visited April 19, 2024)
Brand value of Cadbury worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph], Kantar, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1337772/cadbury-brand-value/